Using a warm, light-hearted tone, Roberlo has created a communications campaign which highlights the importance of using quality products for everyday body shop work.
The campaign combines images of adventure sports along with the slogan “Leave the risks for the weekend”, with the intention of making the message punchy and easy to remember.
The campaign will be starting this April, featured in various different media, and will go on for several months to raise the awareness of painters, body shop managers, distributors, etc. of the importance of choosing the right brand with which to work.
In such a complex and competitive environment as the present one, body shops know that when it comes to purchasing products their cost-effectiveness is just as important as the guarantee of quality that avoids having to repeat any applications.
Roberlo combines these two factors perfectly with its extensive and reliable range which today enjoys a great reputation in the more than 90 countries in which it is sold.
For more detailed information on every article in the range, we recommend you visit the Car Refinishing page of this website, though you are always welcome to contact our sales team direct.