-
Commercial vehicles used by our distributor in Mauritius.
-
Training course in Cape Verde.
Roberlo’s presence throughout the African continent has grown in the last few years, and we are proud to say that it is now solidly consolidated. This involves steady and solid growth that currently accounts for 10% of Roberlo’s total sales worldwide.
The latest markets in which we have opened new distributors are Ghana, Mauritius, Nigeria, Tunisia, Angola, and Sierra Leone, with the latter country completely new territory for the marketing of the Roberlo product line.
In parallel, Tunisia and Morocco are the leading countries in terms of year-on-year growth, with rates of more than 50%.
In regard to business types, in some African countries such as Mauritius or Tunisia, representatives mainly sell items through paint stores, which normally incorporate our corporate image. They do the same with their company vehicles, with well-designed signs that help us to promote our brand in the country.
Roberlo is positioned as a European brand that provides the highest quality and reliability, with solutions that offer an excellent combination of price and quality. Body shops in Africa appreciate the wide range of products offered by Roberlo, which adapts to their needs in terms of ease of use and resistance to the harsh weather and working conditions.
Africa is a territory where our future prospects are very good, and where we will focus efforts to continue to grow and enter new markets.
-
Print
