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New advertising spot for the Dicrom·Ucrom system

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We are launching the new spot that will be used to promote the Dicrom·Ucrom solvent-based color system. A system that guarantees the same level of performance that has characterized Roberlo’s line of complementary products for years.

The script was written with a friendly tone and touches of humor, showing a painter from the time he gets up in the morning at home until he arrives at the body shop and carries out his normal work.

To emphasize the precision of the system and its Crombox color chart, the main character has been depicted as a methodical person and an extreme perfectionist who obviously needs to work with the best equipment in his daily activities.

We don’t want to reveal the spot, because it is best to watch it, but we can say that his daily worries will be resolved when he reaches his comfort zone and opens his Crombox.

The spot was filmed on November 20th and 21st at different locations in the province of Girona and at facilities in our central offices. 

This promotional video will be used at the many trade fairs where we exhibit our products each year, as well as in corporate presentations, the roberlo.com website, newsletters, social networks, and on our YouTube channel, Roberlo TV.

You can watch it right now next to this text, on the right hand side of your screen, and also in the Roberlo TV section of this website.

We hope you like it!


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