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Roberlo will exhibit at SEMA Show Las Vegas with water-based color system, Blucrom

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Blucrom will be introduced in the American market alongside other car refinishing innovations.

The prestigious automotive event, SEMA Show, set to take place from October 31 to November 3, 2023, in Las Vegas, will be the stage for Roberlo's latest innovations in the car refinishing world. The major highlight that will captivate attendees is the introduction of the water-based color system, Blucrom, to the American market.

On this occasion, Roberlo will be located at booth 33229 in the Collision & Repair Hall, a more spacious booth where attendees can get a firsthand look at the full range of Roberlo solutions. This includes the new range of 500ml Aircolor sprays, VT 241 clear coat, the Multyflash primer, and the Blucrom color system as the star of the event.

Blucrom, a system that adapts to the workshop

Blucrom is a water-based color system known for its unique ease and versatility, offering two modes, EFFICIENT and EASY, to meet the specific needs of body shops, while providing excellent coverage and precise color matching.

The EFFICIENT system of Blucrom has been designed for body shops seeking maximum profitability. This system allows for saving up to 20% of time and 30% of materials compared to conventional systems. On the other hand, the EASY system stands out for its high levels of finishing and ease of application in all types of body repairs.

To ensure the perfect color match, Blucrom features the latest generation of color measurement equipment. The xCrom, a 5-angle spectrophotometer connected to the iCrom software, is responsible for providing the best color match thanks to Roberlo's continually updated color database.

SEMA Show is renowned for being one of the most spectacular events in the automotive industry, featuring award presentations, celebrity and media personalities, and above all, a strong presence of vehicles.

If you wish to visit our booth, do not hesitate to contact us in advance to schedule an appointment through this form or by directly contacting our subsidiary in the United States.

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