On October 24th 2014, Roberlo announced the establishment of its subsidiary in China. Roberlo’s CEO, Mr. Jaume Juher, and Director of Asia-Pacific sales region, Mr. Llorenç Juher, addressed the opening ceremony in Beijing, China.
More than 40 industry partners attended the opening ceremony and witnessed the launch of this new commercial office. The event included the presentation of the company made by the management of Roberlo, included live performances and special video footage made specifically for this ceremony.
Asia-Pacific is becoming one of the largest car refinish market and will meet booming demand within the next decade, with China leading the way. Roberlo stands firmly behind China’s car refinish market because it is expected to go through a market restructuring and new development after anti-monopoly investigation has been carried out in auto industry.
Roberlo is taking this chance to localize its products and services, set up sales network, implement local manufacturing and strengthen brand imaging in China during the restructuring of the market. The establishment of the new China Commercial Office will be the starting point where we can grow and move forward with the development of the market.
We aim to bring premium products, seamless services and the highest level of satisfaction to our Chinese customers, and facilitate industry growth with the joint efforts of our peers.
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