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The “Roberlo Color Center” model spreads in Latin America

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Over the course of 2017, the Roberlo Color Center store model, which is having so much success in Argentina, has been progressively extended to several other Latin American countries.

After the 25 stores that we already have in Argentina, we began to implement the same type of sales in Ecuador, Colombia, and Peru, opening a total of 18 stores.

The business prototype is based on retail, but in addition to over-the-counter service, a home delivery service is also offered. These are stores that only sell our product lines, which makes it possible to provide direct Roberlo service, in-depth product knowledge and personalized advice.

In addition to bringing it into closer contact with its customers, this model also gives Roberlo the possibility of creating its image and increasing recognition in the region, due to the visibility and the advertising effect generated by these stores in the streets.

After opening the first Roberlo Color Center in 2012, and in light of the progressive proliferation in South America in 5 years, we are enthusiastically predicting rapid expansion of the model in adjacent countries. 

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